Wednesday, April 04, 2012

Gyms do healthy business as Hyderabad basks in fitness fad

HYDERABAD: Rising fitness awareness among denizens has ensured that the business of gymnasiums is in the pink of health. Gyms in the city are doing brisk business with big names from across the country and world branching out and many new local gyms coming up in every locality. With profit margins of around 45% and a consistent 10% to 30% growth in annual income and clientele, city gym officials say their business has shown consistent improvement in the last two years.
The well-known Talwalkar's Gym, which currently has six branches in the city, opened four of its branches in the last one year with the most recent one being at AS Rao Nagar in January this year. Also, the management of Powerhouse Gym, a USA-based franchise located in 15 countries which already has a branch in Mumbai announced its plans to set up a branch in Hyderabad.

Dawood Khan, manager, Talwalkar's Jubilee Hills and Banjara Hills said, "We have seen a 20% growth in the number of clients and annual turnover compared to last year. Each branch has around 500 clients and an annual income of above Rs 1 crore. We are now planning to open another branch in Gachibowli." He further added, "The growth rate in Hyderabad is better compared to other cities in the country as there is immense scope for improvement here since the growth has just begun."
Anil Kumar, marketing manager at Gold's Gym, another franchise which opened here two years ago said, "Our annual revenue has crossed the Rs 50 lakh mark and there has been a 10% rise in these figures since last one year. Once we open our new branch in Jubilee Hills, we expect it to reach 30%, which is far better than compared to other cities. So far, 800 people have joined the gym. Every year, this number increases by around 100 but this year, it has gone up by 200." He cited the improved awareness as the reason for rising number of gyms in the city.
The case is the same with other city gyms too. Snap Fitness, Madhapur has recorded a profit of 40% in the first year itself and already boasts of over 1500 clients. The management of Snap Fitness said that another branch at Kukatpally is on the cards. Meanwhile, Burn Fitness Port, which opened in Secunderabad in December 2011, already has 500 clients and a profit margin of 45% in the first three months.

The local gyms are not far behind with several new ones coming up in various areas while many existing gyms were renovated recently to compete with the better-equipped gyms. "In the past one year, I have seen at least 20 new gyms come up in various parts of the city. Around four new gyms have come up in Marredpally and five in Sainikpuri," said Apurva Malewar, a fitness enthusiast. Prabhakar Reddy, owner of Universal Gym which has three branches in the city said, "The Dilsukhnagar branch was renovated six months ago and divided into three large sections, non-AC, cardio training and aerobics only for ladies. I have noticed at least six new gyms in the Dilsukhnagar-Malakpet area recently. I am planning to set up a branch in Himayatnagar soon as the demand there is rising and competition is fierce."

TOI Complete Article: Gyms do healthy business as Hyderabad basks in fitness fad

Saturday, March 31, 2012

Fitness on the Move



A fit or should i say a 'Hot Body' is what everybody is going after these days. Cutting down on that extra bit of calorie intake , controlled diets , regular exercise and of-course yoga is what makes you a Hot-Bod.
New research from the University of Texas at Austin shows that men seeking a short-term lover are more interested in a woman’s body than those desiring a long-term commitment,  who zeroed in on a woman’s face. Its time to hit the Gym Ladies :) . Though the vice-verse also holds.

So what does it take to reach that perfect body which everyone is so deliriously after. Regular exercise is what most experts suggest.The regular exercise not only helps you keep fit but also helps boosting your mood and improve sex life. The major benefits of regular exercising are as follows :

  • Helps control Weight
  • Improves your immune system
  • Boosts Energy and thus improves mood
  • Good sleep and a good sex life

All you have to do is stay motivated and don't miss the gym sessions. Kill the laziness, move out of that couch potato mentality and hit the treadmill. A 30min of exercise daily and you can look like your favorite star. Gym is all fun once you start doing it. Its not only about exercising when you go to gym, but you also get to meet new people and increase your network. So you might end up getting a new deal while you are getting fit.

The busy schedule , long working hours and frequent travel is what is stopping most of the working professional from joining a Gym. What if i join a gym today and after a week i have to go for a long tour to some other city...i will be wasting so much money on that monthly/yearly membership and i will not be able to use it too.The monthly and yearly commitments by Gyms is what acts as a deterrent for most newbies who want to join the Gym. There is a need for a platform which enables the consumers to utilize the Gym on a daily basis without getting into a long term commitment. This will not only make it more convenient for the newbies but also travelers who don't want to miss there gym session when on move.

SuprGYM is a platform which will help these newbies and travelers to utilize the various gym across the country without any commitment thus giving them a flexibility and on the other hand helping gyms tapping the untapped customers.